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Preparing for the 138th Canton Fair! IUIU Household Expands into Global Markets with New Products
The 138th Canton Fair opened on October 15th. As a star brand enterprise that is a permanent resident of the Canton Fair exhibition hall, the company will make a grand appearance at the upcoming Phase II (October 23-27) and Phase III (October 31-November 4) with its tablecloths, lace, extrusion, NR, carpets, floor mats, shower curtains, fabrics, placemats and other business divisions, as well as hundreds of high-end products, aiming to consolidate existing customer relationships and expand new customer resources!
To prepare for this year’s Canton Fair, teams from various business units launched new product preparation work two months ago, and carried out multiple rounds of optimization around product design, process debugging, new product prototyping, and process refinement.
At a recent sales meeting, the general managers of each business unit, while introducing their exhibition plans, jointly stated that they had launched new products with distinct characteristics. These included upgrades that achieved breakthroughs in functionality, regional developments, and a variety of new processes and materials such as embossing, anti-slip properties, skin-feel, and ultra-gloss. These differentiated new products complement each other, forming a diversified product matrix that precisely meets the needs of domestic and international merchants at the Canton Fair.
Focusing on precise matchmaking at the exhibition, the design team has specially selected dozens of core flagship products to showcase, such as functional tablecloths, polymer waterproof and oil-resistant products, and upgraded versions of best-selling new products from the past two years. These products can meet the procurement needs of global customers, and some RTS products will also be promoted to targeted clients. With over twenty years of experience cultivating domestic and international markets, the company’s various business unit teams have already developed solutions to address customers’ pain points and needs, forming a complete and flexible market strategy. We are confident that we will receive a batch of high-quality orders and blockbuster products at this exhibition.
This confidence has already translated into concrete actions within the team. As the Canton Fair approaches, a palpable atmosphere of preparation is palpable. In the workshops, the roar of equipment fills the air as workers busily sample new products. To provide customers with a refreshing experience, each department is meticulously planning the display of exhibits in their respective areas, ensuring that each product attracts attention in its best possible light through clever combinations and arrangements. Meanwhile, photographers are working with sales specialists to shoot promotional photos for the new products. All preparations are progressing smoothly and systematically.
Due to limited booth space at the Canton Fair, only a portion of our products will be on display. To experience the stunning lineup of new products from each business unit, we sincerely invite you to visit our factory and witness a more comprehensive product range, experiencing everything from materials and craftsmanship to feel and durability. We are happy to arrange factory visits for interested buyers, and a professional team will provide you with comprehensive, hands-on service.
