Blog
IUIU Household | The 138th Canton Fair Concludes with Honors
With the conclusion of the third phase of the exhibition, the 138th Canton Fair has officially come to a successful end. At this global trade event, IUIU, a long-time participant in the Canton Fair, showcased hundreds of diverse PVC tablecloths. From the very beginning of the second and third phases of the exhibition, it attracted a large number of merchants to stop and experience the products firsthand, creating a vibrant atmosphere and fully demonstrating the strong influence of the brand and the appeal of its products.
The second phase of the Canton Fair
The third phase of the Canton Fair
At this exhibition, our main products, with their innovative technologies in practicality, functionality, and polymer waterproofing and oil stain removal, attracted the attention of many professional customers as soon as the exhibition opened. They became a hot topic for on-site exchanges and negotiations, and even drew focus coverage from Guangdong TV.
Booth Manager & General Manager Liao Aijuan
For us, this popularity translated into tangible communication results. Thanks to two months of preparation, the online invitations successfully attracted a wide range of visitors during the exhibition, bringing merchants from all over the world, including Europe, the Middle East, Southeast Asia, and South America, to the Canton Fair.
The team communicated fluently in English with clients, providing detailed explanations of product design concepts, features, and after-sales service advantages. They offered professional responses and solutions to various inquiries promptly, tailoring export solutions for clients from different regions. Many clients, after on-site communication, immediately visited our company for on-site inspections.
These long-term clients demonstrated extremely high recognition and loyalty to our brand. During the exhibition, sales teams from various departments frequently led clients between the Guangzhou exhibition hall and the factory for visits, negotiations, and product selection. This enthusiasm, traveling between the two locations, not only ignited the exhibition atmosphere but also kept the company at full capacity.
In the past two Canton Fairs, clients generally reported significant inventory pressure and insufficient motivation to place orders for new products, adopting a wait-and-see attitude. To address this, we promptly adjusted our internal strategy, focusing on launching a more flexible model. At this year’s Canton Fair, the effects of this adjustment were clearly evident, with a significant increase in the willingness of overseas buyers to place orders. Many long-time customers placed orders for new products, with one Turkish customer, whom we’ve known for years, showing particular interest in our new products!
The Canton Fair, spanning two and three phases over ten days, saw an average of over 50 groups of customers visiting the site daily, generating immense popularity and yielding hundreds of business cards. Although the fair has concluded, the conversion process has just begun! We will conduct an in-depth review of these business cards and leverage our compiled customer list to carry out targeted follow-ups, ensuring no potential opportunity is missed.
Due to limited booth space at the Canton Fair, only a portion of our products can be displayed on-site. To fully appreciate the impressive lineup of new products from each business unit, we sincerely invite you to visit our factory. Although this year’s Canton Fair has successfully concluded, our friendships and opportunities for cooperation have just begun. We eagerly anticipate seeing you again at the next fair!
